Lululemon's Bold Acquisition: A Move into Vertical Integration

Scott begins by breaking down the business move we’re all thinking about: Lululemon buying Mirror for $500 million. Adam Alter then joins Scott to discuss behavioral addiction during COVID, the power of positive rewards and who should be held accountable for addictive technology, as well as how we should be thinking about the “new normal.” Adam also shares his research around regrets and feeling stuck. He is the New York Times bestselling author of Irresistible and Drunk Tank Pink and an associate professor of marketing at NYU Stern. 

This week’s Office Hours: Why some businesses can’t join the Facebook ad boycott, pivoting to DTC, and how to land a spot on a corporate board. 

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