MarTech Podcast ™ // Marketing + Technology = Business Growth Evaluating MarTech Solutions For Your Needs
Mar 31, 2024
Sean Simon, Co-Founder of Cogent, discusses the importance of evaluating martech solutions that match your business needs, expediting the process to select the best solution and start generating revenue. Topics include asking the right questions, assessing vendors, utilizing key performance indicators, and efficient vendor filtering.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Navigating the Process of Asking the Right Questions in MarTech Evaluation
04:30 • 3min
Navigating Tech Vendor Relationships and Custom Solutions
07:03 • 3min
Navigating the Dynamics of Marketing Technology Implementation and Relationship Building
10:10 • 2min
Efficient Tech Solution Discovery for Brands
12:30 • 4min