3min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Evaluating MarTech Solutions For Your Needs

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Navigating the Process of Asking the Right Questions in MarTech Evaluation

Exploring the process of asking the right questions and using RFIs to find MarTech solutions that align with the brand's needs, likening it to a dating site's matching process.

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