Sean Simon, Co-Founder of Cogent, discusses the importance of evaluating martech solutions that match your business needs, expediting the process to select the best solution and start generating revenue. Topics include asking the right questions, assessing vendors, utilizing key performance indicators, and efficient vendor filtering.

Sean Simon, Co-Founder of Cogent, discusses the importance of asking the right questions when choosing martech solutions. He highlights the risks of letting vendors lead the conversation and emphasizes aligning technology solutions with business growth. The podcast explores AI integration in marketing and using AI to make informed decisions for future-proof technology choices.