
Decoder with Nilay Patel
Netflix co-CEO Greg Peters on the streamer's shifting culture and where ads, AI, and games fit in
Jun 24, 2024
Greg Peters, co-CEO of Netflix, discusses the platform's shift towards advertising, which has attracted over 40 million subscribers in just six months. He shares updates on Netflix's culture memo aimed at maintaining core values amidst growth. Peters also delves into the evolution of streaming, the challenges of navigating a competitive landscape, and the innovative approaches in gaming and personalization. Additionally, he highlights the balance Netflix seeks between creative advertising and user experience, alongside the role of AI in enhancing content engagement.
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Quick takeaways
- Netflix is expanding into gaming and advertising to engage global audiences effectively.
- The collaborative co-CEO model at Netflix combines content and tech expertise for efficient decision-making.
Deep dives
Netflix's Evolution into an Entertainment Company
Netflix aims to be a global entertainment company that combines creative and tech capabilities. The company differentiates itself by merging creative content with strong tech expertise, offering a unique entertainment experience. With over 40 million subscribers, Netflix's expansion into gaming and advertising reflects its evolving strategies to engage audiences globally.
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