3min chapter

Decoder with Nilay Patel cover image

Netflix co-CEO Greg Peters on the streamer's shifting culture and where ads, AI, and games fit in

Decoder with Nilay Patel

CHAPTER

Integrating Advertising into Netflix's Corporate Culture

This chapter examines Netflix's innovative approach to integrating advertising within its corporate culture. It emphasizes the significance of communication and collaboration across diverse teams to uphold the company's core values during this transition.

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