Decoder with Nilay Patel cover image

Netflix co-CEO Greg Peters on the streamer's shifting culture and where ads, AI, and games fit in

Decoder with Nilay Patel

CHAPTER

Navigating the Premium Advertising Landscape

This chapter focuses on the challenges and strategies of entering the premium advertising market, highlighting competition from major players like Google and Meta. It discusses the need for a balanced ad tech that merges creativity with precision, as well as Netflix's evolving advertising strategy and its implications for user experience and content value. Additionally, the chapter explores the role of AI in enhancing creativity, the dynamics of bundling services, and the complexities of negotiating across various platforms to improve user engagement.

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