The SaaSiest Podcast cover image

The SaaSiest Podcast

115. Wes Bush, CEO, ProductLed.com - Here is why you struggle when adding a PLG motion to your current strategy?

Dec 11, 2023
Wes Bush, CEO of ProductLed.com, discusses the challenges of adding a PLG motion to sales-led and marketing-led companies. Topics covered include misconceptions about PLG, strategic shifts required for success, cultural and operational changes needed, role of product design and user experience, and key metrics to focus on for successful PLG efforts.
49:25

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • A successful PLG strategy requires investing in backend capabilities, including design and user experience, to ensure a seamless user journey.
  • Understanding the ideal user profile and tailoring the product experience to their needs greatly increases engagement and drives success in a PLG motion.

Deep dives

The importance of having a strong backend in a PLG strategy

One of the biggest mistakes in launching a PLG strategy is focusing solely on the front end, such as offering a free trial, without building a strong backend. Without proper support and onboarding processes, users may struggle to get value from the product, leading to low engagement and ultimately a failed PLG motion. It is crucial to invest in backend capabilities, including design and user experience, and ensure that the entire team is aligned and focused on delivering a seamless user journey.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner