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115. Wes Bush, CEO, ProductLed.com - Here is why you struggle when adding a PLG motion to your current strategy?

The SaaSiest Podcast

CHAPTER

The Role of Product Design and User Experience in Product-Led Growth

This chapter explores the significance of product design and user experience in achieving product-led growth (PLG) and the potential consequences of neglecting these elements. It delves into the three core growth pillars - acquisition, monetization, and engagement - highlighting the crucial role of engagement for success in a product-led company. The chapter also discusses the risks and challenges of offering a free product, the importance of understanding the user's journey, and measuring success in a PLG strategy.

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