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The Modern Manager

297: Generate Buy-in and Change People’s Minds with Michael McQueen

Mar 12, 2024
Learn how to generate buy-in and change people’s minds with Michael McQueen, a renowned speaker and bestselling author. Discover why it's harder to influence people now, the power of storytelling in persuasion, and strategies for getting buy-in from even the most stubborn colleagues.
35:21

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Influencing people is challenging due to information overload and tribal instincts, requiring emotional and instinctive strategies for success.
  • Rather than bombarding with information, address underlying fears, prioritize psychological safety, and utilize techniques like motivational interviewing for effective persuasion.

Deep dives

Challenges in Influencing People and the Science Behind Changing Minds

Influencing people has become increasingly challenging due to an overwhelming amount of information and opinions individuals need to navigate. Studies show that despite spending 40% of their time trying to influence and persuade, individuals are successful in changing minds only 3 to 5% of the time. Modern challenges include information overload, tribal instincts, and reliance on gut feelings over logical reasoning. Strategies for changing minds need to target the emotional, instinctive part of the brain associated with stubbornness.

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