2min chapter

The Modern Manager cover image

297: Generate Buy-in and Change People’s Minds with Michael McQueen

The Modern Manager

CHAPTER

Introduction

Exploring the diminishing effectiveness of conventional strategies for gaining buy-in at work and delving into the science of changing minds, featuring insights from speaker and author Michael McQueen. The chapter offers tips on influencing people in the modern landscape and priming individuals to accept new ideas, even from resistant colleagues.

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