BE THAT LAWYER Aaron Baer: The Mindset and Intentionality Behind Business Development
Mar 17, 2022
Aaron Baer, an attorney and founder of Build Your Book and 4L Academy, shares invaluable insights on mastering business development for lawyers. He emphasizes the importance of a proactive mindset and starting small in building sustainable habits. Baer highlights the evolving expectations of younger clients and the necessity for attorneys to niche down to stand out. Practical tips on relationship building and authentic networking are also discussed, encouraging lawyers to take charge of their development and focus on meaningful connections.
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Start Business Development Small
- Start business development with small, manageable habits to build consistency.
- Build habits that feel good and avoid making business development a chore.
Client Book Means Control
- Building a client book is now more about control, autonomy, and fulfilling work than money.
- Lawyers gain flexibility and security by owning clients and business development.
Learning Legal Business Development
- Aaron Baer learned business development by blending legal experience with sales coaching.
- He partnered with an expert to create systems tailored for lawyers' business growth.
