Aaron Baer

Aaron Baer, an attorney and founder of Build Your Book and 4L Academy, shares invaluable insights on mastering business development for lawyers. He emphasizes the importance of a proactive mindset and starting small in building sustainable habits. Baer highlights the evolving expectations of younger clients and the necessity for attorneys to niche down to stand out. Practical tips on relationship building and authentic networking are also discussed, encouraging lawyers to take charge of their development and focus on meaningful connections.