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AdExchanger
AWS Wants To Be The Backbone Of Independent Ad Tech
Jan 24, 2024
In this podcast, the host and guest discuss topics like data clean rooms in ad tech, the role of Amazon Web Services (AWS) in the industry, and the convergence of ad tech with cloud-based platforms. They also touch on the guest's background as a patent attorney and the relationship between AWS, Amazon Prime Video, and Amazon ads. The conversation is engaging, including casual discussions on movies and the challenges of finding candidates with relevant experience in the marketing industry.
51:54
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Quick takeaways
- AWS considers itself a facilitator for ad tech companies rather than a competitor to data clean rooms.
- The convergence of cloud technology and adtech is driven by the need to navigate digital advertising in the face of privacy regulations.
Deep dives
Clean Rooms and Indie Versions: Exploring Adtech with Adam Solomon
In this podcast episode, Adam Solomon, Global Head of Business Development and Go to Market for AWS Clean Rooms and AWS Entity Resolution, discusses the concept of clean rooms in advertising technology. He compares walled garden versions to indie versions and explains how AWS got involved in adtech and martech. The conversation covers topics such as the interaction between Amazon advertising and Amazon Web Services, the importance of data collaboration, and the role of clean rooms in understanding customer data. The episode also delves into the convergence of cloud technology and adtech, the impact of regulatory scrutiny on data usage, and the need for privacy-enhancing technologies in the advertising industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode