Exploring Entity Resolution and the Convergence of Ad Tech with Cloud-Based Platforms

This chapter delves into the concept of entity resolution and how it differs from identity resolution, as well as the convergence of ad tech with cloud-based platforms like AWS. It highlights the importance of understanding existing customers and utilizing cloud technology to collect and analyze vast amounts of consumer data. The chapter also discusses the partnerships and collaborations in the ad tech industry and how AWS aims to provide the necessary tools and capabilities for their customers' success.