15min chapter

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AWS Wants To Be The Backbone Of Independent Ad Tech

AdExchanger

CHAPTER

The Relationship between AWS, Prime Video, and Amazon Ads

This chapter explores the connection between AWS, Amazon Prime Video, and Amazon ads, highlighting how AWS supports the launch of ads in Prime Video and collaborates with different divisions of Amazon to enhance advertising solutions. The speakers also discuss job postings at AWS related to data clean room and identity resolution technologies, addressing the challenges of finding candidates with relevant industry experience. They emphasize the need to comprehend the complexities of the marketing industry and assemble various technologies to meet customer needs.

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