Business Wars Taco Bell vs Chipotle | Taco Talk | 5
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Nov 2, 2022 
Join fast food experts Mary Meisenzahl and Andrew Pridgen as they dive into the fierce competition between Taco Bell and Chipotle. Mary shares her eye-opening tour of Taco Bell's test kitchen, unveiling innovative menu concepts aimed at Gen Z. Andrew discusses Bakersfield's unique role as a fast food test market, where new creations first hit the streets. The conversation highlights Taco Bell’s playful marketing strategies compared to Chipotle’s focus on quality, revealing the nuances that fuel this delicious rivalry.
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Taco Bell Test Kitchen Visit
- Mary Meisenzahl visited Taco Bell's test kitchen, which is designed like an amplified Taco Bell restaurant.
- It includes a make line in front of conference seating for observation and feedback.
Taco Bell's Menu Strategy
- Taco Bell uses limited-time offerings to generate excitement and maintain customer engagement.
- This strategy allows them to experiment and introduce variety to their menu.
Target Demographics
- Chipotle attracts a higher-income, college-aged demographic compared to Taco Bell.
- Taco Bell tends to draw a younger, lower-income crowd.