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Taco Bell vs Chipotle | Taco Talk | 5

Business Wars

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Bakersfield: The Fast Food Test Market

This chapter delves into Bakersfield, California's unique position as a pivotal test market for fast food chains since the 1960s. It focuses on the strategies employed by major franchises like Taco Bell and McDonald's to trial new menu items, exemplified by the exclusive launch of the Doritos Locos Taco.

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