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Andrew Pridgen
SFGate reporter who uncovered the Bakersfield fast food test market.
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Nov 2, 2022
• 38min
Taco Bell vs Chipotle | Taco Talk | 5
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Join fast food experts Mary Meisenzahl and Andrew Pridgen as they dive into the fierce competition between Taco Bell and Chipotle. Mary shares her eye-opening tour of Taco Bell's test kitchen, unveiling innovative menu concepts aimed at Gen Z. Andrew discusses Bakersfield's unique role as a fast food test market, where new creations first hit the streets. The conversation highlights Taco Bell’s playful marketing strategies compared to Chipotle’s focus on quality, revealing the nuances that fuel this delicious rivalry.
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