30 Minutes to President's Club | No-Nonsense Sales #243 - The Ultimate Guide to Interview and Train High-Performing SDRs (Kyle Coleman @ Copy.ai)
16 snips
Jan 11, 2024 
Kyle Coleman, Metrics to Quota Calculator, discusses actionable leadership takeaways for interviewing and training high-performing SDRs. Topics include running live interviews with pair interviewers, a 90-day SDR onboarding program, 6 certifications, using the activity calculator, and Kyle's career path. They also cover building a strong team, executing an omni-channel approach, the future of SDRs, importance of personalization, and strategies for hiring and onboarding high-performing SDRs.
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Hire For Aptitude And Passion
- Hire for aptitude and attitude, not pedigree; test passion and communication in interviews.
- Use candidates' passionate topics to gauge energy, storytelling, and engagement for role fit.
Onboard Deep And Wide
- Train SDRs both deeply on core skills and broadly on product and company context.
- Expect a 5-minute demo proficiency and expose reps to adjacent teams to build business acumen.
Make Onboarding Repeatable
- Document everything to scale your knowledge and onboarding processes.
- Create written guides and videos so new hires self-guide and you coach only higher-order issues.