The Graham Cochrane Show Sales funnels are out. It's so much simpler now
15 snips
Dec 3, 2024 Ditching the complexities of sales funnels, the discussion introduces a refreshing concept: the trust funnel. It highlights the importance of building genuine relationships over traditional sales tactics. By focusing on trust, the process of engaging prospects becomes more natural and effective. Listeners can explore innovative strategies to enhance trust and learn a unique hack that leverages client transformation stories to ease the selling process. Simplifying sales has never sounded so appealing!
AI Snips
Chapters
Transcript
Episode notes
Problem with Sales Funnels
- Sales funnels prioritize making the sale, which can lead to short-term gains at the expense of long-term reputation.
- Focusing solely on sales tactics may compromise brand image and necessitate constantly seeking new customers.
Sales Funnel Complexity
- Modern sales funnels often involve unnecessary complexity, creating obstacles for potential customers.
- People now make buying decisions faster, so complex funnels can hinder rather than help conversions.
Trust Funnel
- Replace the sales funnel concept with the trust funnel concept.
- Focus on building trust with potential customers.