Sales funnels are out. It's so much simpler now
The Graham Cochrane Show
Building Trust as the New Sales Strategy
This chapter explores the shift from traditional sales funnels to a 'trust funnel' in the sales process, emphasizing the vital role of trust in engaging prospects. It introduces the 'speed of trust spectrum' and provides strategies for enhancing trust through various methods, along with a selling hack that utilizes client transformation stories to ease the sales process.
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