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9min chapter
Sales funnels are out. It's so much simpler now
The Graham Cochrane Show
Rethinking Sales: From Funnels to Trust
This chapter critiques traditional sales funnels for their inefficiencies and complexity, advocating for a shift towards a trust-building approach. By prioritizing genuine relationships over sales tactics, it suggests that success in selling can be achieved more naturally and effectively.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode