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- Started with a two-person tech support firm then transitioned to software development, creating JIRA as a breakthrough product.
- Utilized creative marketing strategies like Google AdWords and in-person events to attract customers and generate revenue.
Deep dives
The Transition to Building Software
Mike and Scott transitioned from their two-person tax support company to a software development company, focusing on development tools like JIRA. Initially, the pricing strategy for their software was not optimized, with JIRA selling for $800 for unlimited usage for one year. Despite challenges, they needed to sell at least one copy a week to sustain the business.
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