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How I Built This with Guy Raz
Atlassian: Mike Cannon-Brookes and Scott Farquhar
Feb 8, 2021
Mike Cannon-Brookes and Scott Farquhar, the co-founders of Atlassian, share their inspiring journey from college friends to tech billionaires. They discuss the challenges of launching a startup in Australia, including societal skepticism and the early struggle to pivot from tech support to developing software. Their fortuitous creation of Jira decimated boundaries in project management and led to their monumental success. With humor, they recount their unconventional marketing tactics and the importance of core values in navigating rapid growth.
01:12:52
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Quick takeaways
- Started with a two-person tech support firm then transitioned to software development, creating JIRA as a breakthrough product.
- Utilized creative marketing strategies like Google AdWords and in-person events to attract customers and generate revenue.
Deep dives
The Transition to Building Software
Mike and Scott transitioned from their two-person tax support company to a software development company, focusing on development tools like JIRA. Initially, the pricing strategy for their software was not optimized, with JIRA selling for $800 for unlimited usage for one year. Despite challenges, they needed to sell at least one copy a week to sustain the business.
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