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13min chapter
Atlassian: Mike Cannon-Brookes and Scott Farquhar
How I Built This with Guy Raz
Navigating Early Growth
In this chapter, the speakers share humorous anecdotes from the early days of their software company, emphasizing their creative marketing strategies and the pivotal moment of receiving a significant purchase order from American Airlines. They discuss the evolution of their unconventional business model focused on continuous software updates and customer engagement. The conversation also touches on leadership challenges and the valuable lessons learned as they scaled their team and business.
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