Consumer-Centric Wisdom: Woozae Kim on Marketing, Branding, and Beyond

On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates staying attuned to consumer trends through field research, emphasizing empathy, collaboration, and clarity as catalysts for organizational change, and he challenges conventional norms around some major industry ideas.

Tune in to learn:

• The world of marketing today (2:40)
• Connecting with consumers (6:10)
• Where do brands lose sight of the customer experience (11:00)
• Best and worst marketing campaigns recently (13:40)
• Balancing the need for empathy and understanding with pushing for speed (18:10)
• Defining your strategy (21:45)
• Tips and tricks for marketers today (28:00)

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.