Consumer-Centric Wisdom: Woozae Kim on Marketing, Branding, and Beyond
Marketing Trends
00:00
Staying Dynamic in Marketing
The chapter focuses on the speaker's approach to marketing, highlighting the importance of staying dynamic and finding areas of disruption to stand out in the crowded market. It discusses the significance of understanding consumers, owning the entire consumer journey, and delivering unexpected value to create meaningful connections. The chapter also explores the challenges faced by marketing leaders in navigating internal dynamics, leading with empathy, and driving positive organizational change.
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