7min chapter

Marketing Trends cover image

Consumer-Centric Wisdom: Woozae Kim on Marketing, Branding, and Beyond

Marketing Trends

CHAPTER

Modernizing Marketing Practices

Exploring the shift from traditional marketing techniques to customer-centric strategies, focusing on engagement, brand building, and avoiding burnout. Emphasis on shaping brand identity, evolving to consumer needs, and leveraging brand equity for growth in the market.

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