How I Write cover image

How I Write

Kevin Kelly: On Fame, Structuring Ideas, Writing Books, and Founding Wired Magazine

Sep 13, 2023
Kevin Kelly, one of the most important tech writers of the last half century, discusses fame, structuring ideas, writing books, and founding Wired Magazine. They delve into the power of a thousand true fans, the tension between originality and cross-pollination of ideas, and the importance of reading widely. They also explore the central question in great art, the burdens of fame, and the role of writing in personal growth.
01:17:30

Episode guests

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Quick takeaways

  • Having a well-crafted and intuitive structure in writing is crucial for effective communication.
  • When hiring, prioritize enthusiasm, attitude, and aptitude over specific skills for a motivated and innovative team.

Deep dives

The importance of structure in writing

Having a graceful and intuitive structure in writing is crucial. The structure should be so well-crafted that it is not noticeable to the reader. When the structure is absent or flawed, it leads to confusion and dissatisfaction. Structure is essential for conveying ideas effectively.

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