How I Write cover image

How I Write

Kevin Kelly: On Fame, Structuring Ideas, Writing Books, and Founding Wired Magazine

Sep 13, 2023
Kevin Kelly, co-founder of Wired Magazine and a renowned tech writer, dives into the complexities of writing and creativity. He shares his preference for editing over writing and discusses the importance of originality in engaging readers. Kelly explains how collaboration fuels creativity and highlights the value of finding one's unique voice. He reflects on fame's dual edges, revealing its impact on identity. With insights from his latest book, he emphasizes writing as a tool for clarity and personal expression.
01:17:30

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Having a well-crafted and intuitive structure in writing is crucial for effective communication.
  • When hiring, prioritize enthusiasm, attitude, and aptitude over specific skills for a motivated and innovative team.

Deep dives

The importance of structure in writing

Having a graceful and intuitive structure in writing is crucial. The structure should be so well-crafted that it is not noticeable to the reader. When the structure is absent or flawed, it leads to confusion and dissatisfaction. Structure is essential for conveying ideas effectively.

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