Kevin Kelly: On Fame, Structuring Ideas, Writing Books, and Founding Wired Magazine
How I Write
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Innovating Creativity and Communication
This chapter explores the significance of hiring passionate individuals over merely skilled ones, reflecting on experiences from Wired magazine. It emphasizes that clear thinking leads to clear writing and discusses the evolving nature of marketing in the creative process. The chapter also addresses the challenges authors face in promoting their work while encouraging listeners to embrace innovation and direct engagement with their audience.
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