Elite Trainer Academy Ep 09: How Mind Pump Is Scaling to $20 Million (Behind the Scenes)
10 snips
Sep 8, 2025 
Adam Schafer, co-host of Mind Pump and fitness expert, shares his journey in scaling a fitness empire to $20 million. He discusses how leveraging an email list can unlock immense potential and emphasizes personal training as a crucial growth driver. The conversation also covers the importance of daily client engagement and small actions that foster loyalty. Moreover, Adam highlights the art of delegation and resource allocation, sharing insights on empowering the right team members to lead and thrive in the competitive fitness landscape.
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Training Demand And Email Are Key Levers
- Adam identifies personal training demand and the email list as the biggest current growth levers for Mind Pump.
- He says lack of trainers is a bottleneck and email improvements can convert listeners into high-value clients.
Founder Admits He Neglected His Own Advice
- Adam admits he lost sight of frequent touches when scaling and treats the email list similarly to a trainer's client list.
- He acknowledges bigger revenue priorities distracted him from daily client value practices.
Make Frequent Low-Effort Touchpoints
- Make daily or weekly touch points with clients to increase perceived value and retention.
- Use scalable, low-effort touches (messages, recipes, Looms) to become indispensable to clients.