In this episode of the Elite Trainer Academy, Kyle sits down with Adam Schafer from Mind Pump for a raw, behind-the-scenes look at what it really takes to scale a fitness business to $20M.They dive deep into the real needle movers—like leveraging an email list, scaling personal training demand, and the power of delegation. Whether you're a new trainer trying to build a client base or a seasoned entrepreneur scaling your operations, this episode is packed with tactical insights and mindset shifts you won't hear anywhere else. If you got value from this episode, make sure to follow or subscribe to The Elite Trainer Podcast so you never miss an episode. If you know a friend, client, or fellow trainer who could benefit, share it with them — it’s the best way to support the show and help more coaches level up.Thanks for listening — we’re just getting started.
(00:00) Welcome to Elite Trainer Academy x Mind Pump
(00:43) What’s really moving the needle for Mind Pump?
(02:00) Why the email list is a goldmine (and a missed opportunity)
(03:15) Personal training is the key growth driver
(04:20) Creating value for clients—even with just 10
(06:00) Scaling from a solo trainer to a real business
(07:30) Daily client engagement: small actions, big results
(09:00) AI, recipes, and small touches that build loyalty
(10:30) Becoming indispensable to your clients
(11:45) How Adam allocates time across the business
(13:00) ROI thinking: where should your time go?
(14:30) Empowering the right people to lead
(16:45) The $1M–$10M trap most entrepreneurs fall into
(18:30) Why delegation is critical for scaling
(21:10) Finding A-players and building a championship team
(23:00) Kyle on winning games vs winning championships
(24:30) Traits of elite team members (and how to find them)
(26:00) What Mind Pump needs to hit $20M+
(28:15) Character over skill: what really matters when hiring
(31:00) The learn-before-you-earn mindset
(34:00) Final thoughts: greatness requires a team
Follow Kyle Pullin - @MindpumpKyle on InstagramFollow Sal Distefano - @MindpumpDistefano on InstagramFollow Justin Andrews - @MindpumpJustin on InstagramFollow Adam Schafer - @MindpumpAdam on InstagramFollow Doug Egge- @MindpumpDoug on InstagramFollow Mind Pump Fitness Coaching - @EliteTrainerAcademy Follow Mind Pump Media Podcast on Youtube - @MindPumpShow Spotify - https://open.spotify.com/show/6i2iSdbEu9PFJ62bYvrj58?si=f66779f77fc7488f
