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The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
393: Circle: Scaling a Community Platform from Seed to $19M ARR - with Andrew Guttormsen
Apr 18, 2024
Andrew Guttormsen, Co-founder of Circle, shares insights on scaling a community platform to $19M ARR. Topics include personalized onboarding, sales team development, strategic influencer partnerships, and driving growth beyond the initial million. Personal connections and inspirational quotes in the world of SaaS are also discussed.
58:44
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Quick takeaways
- Focused on slow growth but pivoted during pandemic to meet increased demand for online community tools.
- Prioritized customer feedback, improved product, aligned pricing to diverse customer needs to reach $19M ARR.
Deep dives
Early Beginnings at Circle
Circle, a platform for creators to build communities, started when co-founders, including Andrew Gautomson, saw the need for a community-first solution after experiencing challenges at Teachable. They focused on slow growth but shifted gears when the pandemic increased demand for online community tools. Engaging with potential customers and delivering personalized demos helped Circle grow swiftly.
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