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9min chapter
393: Circle: Scaling a Community Platform from Seed to $19M ARR - with Andrew Guttormsen
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Navigating Influencer Partnerships and Marketing
This chapter delves into the strategic approach of building relationships with key influencers early in the product development process to enhance collaborations. It also examines the impact of product nature on influencer partnerships and the responsible selling of community platforms to businesses.
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