Andrew Guttormsen, Co-Founder of Circle.so, discusses how Circle became successful in a world dominated by Facebook Groups. Topics include revenue and value of Circle, acquiring the first hundred customers, insights into the creator economy, qualities of a good leader, online growth experience, using marketing strategies from outside industries, and focusing on efficient growth and profitability.

#619 It might surprise you that the highest-earning online communities are actually very small. Almost all of them have fewer than three hundred members. Many of them have fewer than one hundred members! In this episode, we dive deep into what it takes to build a thriving digital community with Andrew Guttormsen. He co-founded Circle, which now hosts over seven thousand memberships! Andy has access to trends and analytics that you just couldn’t get from anywhere else. In fact, the teams at SPI and Circle are coming together for an all-day online summit on October 25th to share these insights with you. The Business of Community Summit is completely free and will give you the step-by-step direction you need to start or grow a membership. So how do you set up a community business? How do you attract new members and keep them coming back? How do you run a community and build a sustainable team around it? Find out today! Show notes and more at SmartPassiveIncome.com/session619.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Guttormsen, Co-founder of Circle, shares insights on scaling a community platform to $19M ARR. Topics include personalized onboarding, sales team development, strategic influencer partnerships, and driving growth beyond the initial million. Personal connections and inspirational quotes in the world of SaaS are also discussed.