Online Selling Partner Podcast
Episode #6 - Chris Keef Interviewing my competition! Brand Control on Amazon, Whack a mole with sellers, Vendor Central VS Seller Central and more!
Sep 7, 2023
Chris Keef, an expert in brand control on Amazon and competitor analysis, tackles the challenges of playing 'whack-a-mole' with rival sellers and discusses the Vendor Central vs. Seller Central debate. He also shares strategies for controlling unauthorized sellers, the impact of knockoffs on businesses, educating CEOs about their advantages, and the challenges of distribution control on Amazon.
55:39
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Quick takeaways
- Enforcing intellectual property rights and eliminating unauthorized sellers can significantly increase brand revenue on Amazon.
- Specialization and collaboration in the e-commerce industry are crucial for controlling distribution and protecting intellectual property.
Deep dives
Experience of a Brand Specializing in Intellectual Property Enforcement
The company successfully enforced intellectual property rights for a brand experiencing a downward revenue trend due to the presence of unauthorized sellers on the platform. By eliminating 546 unauthorized sellers and improving brand visibility, the revenue for the brand nearly doubled during the year.
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