Online Selling Partner Podcast Episode #6 - Chris Keef Interviewing my competition! Brand Control on Amazon, Whack a mole with sellers, Vendor Central VS Seller Central and more!
Sep 7, 2023
Chris Keef, an expert in brand control on Amazon and competitor analysis, tackles the challenges of playing 'whack-a-mole' with rival sellers and discusses the Vendor Central vs. Seller Central debate. He also shares strategies for controlling unauthorized sellers, the impact of knockoffs on businesses, educating CEOs about their advantages, and the challenges of distribution control on Amazon.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
The Future of Vendor Central vs. Seller Central
01:47 • 23min
Controlling Unauthorized Sellers and Protecting Brand Control on Amazon
25:00 • 9min
Amazon's Impact on Sellers and the Preference for Seller Central
33:31 • 2min
Creating a Digital Moat: A Brand's Success Story on Amazon
35:26 • 3min
How Unauthorized Sellers Impact Business
38:25 • 9min
Opportunity for Brands and Challenges in Educating and Convincing
47:19 • 2min
Controlling Distribution and the Challenges of Amazon
49:06 • 7min