The Glossy Beauty Podcast

The Glossy Beauty Podcast's 2025 industry predictions

Jan 2, 2025

Emily Jensen, Senior Reporter at Glossy, shares insights on emerging beauty trends for 2025. She discusses the potential impact of a TikTok ban on marketing strategies and the evolving authenticity issues in influencer culture. The conversation also dives into the rising fragrance market, the fusion of beauty and sports partnerships, and the implications of GLP-1 drugs on skincare. Additionally, Jensen highlights changing beauty standards, including the controversial use of beef tallow in products and the growing interest in DIY beauty among consumers.

01:10:22

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Episode guests

Emily Jensen

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

The potential TikTok ban compels beauty brands to diversify their social media strategies for better customer engagement and discoverability.

Influencer marketing is shifting towards authenticity and community-focused efforts, moving away from extravagant campaigns in response to consumer demands.

The skincare market is evolving due to GLP-1 medications, prompting a focus on products that address skin changes from rapid weight loss.

Deep dives

The Impact of TikTok on Brands

The potential ban on TikTok has led brands to reconsider their social media strategies. Many companies are currently maximizing their presence on TikTok while exploring alternatives like YouTube Shorts, Instagram Reels, and Snapchat Spotlight. Smaller brands, in particular, face challenges if TikTok's discoverability features diminish, as they rely heavily on its shop functionalities to attract customers. Despite uncertainty, brand leaders express a willingness to adapt and diversify their social media platforms while waiting to see how the situation unfolds.

Intro

5min

Navigating the Future of Social Media Marketing

25min

The Intersection of Beauty and Sports

6min

The Intersection of Sports, Influence, and Pop Culture

5min

The Intersection of Sports Marketing and Skincare Trends

4min

The Evolution of Beauty Standards

19min

Exploring the Trend of Beef Tallow in Beauty Products

4min

For this week's special episode, Glossy Beauty Podcast co-hosts Sara Spruch-Feiner and Lexy Lebsack brought on colleague Emily Jensen to discuss six topics — all 2024 trends they expect will continue to dominate in the year to come or emerging trends they believe will be big topics of conversation. These included the pending TikTok ban and how it will affect beauty brands, the shifts in influencer marketing including the question of "authenticity," the rise-and-rise of the fragrance category, the boom in sports and beauty partnerships, the impact of GLP-1 drugs on skin care, and the nomination of Robert F. Kennedy Jr. for health secretary and the potential impacts on the wellness industry.

Listen in for a taste of what's to come in Glossy's beauty coverage this year.

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