The Glossy Beauty Podcast The Glossy Beauty Podcast's 2025 industry predictions
Jan 2, 2025
Emily Jensen, Senior Reporter at Glossy, shares insights on emerging beauty trends for 2025. She discusses the potential impact of a TikTok ban on marketing strategies and the evolving authenticity issues in influencer culture. The conversation also dives into the rising fragrance market, the fusion of beauty and sports partnerships, and the implications of GLP-1 drugs on skincare. Additionally, Jensen highlights changing beauty standards, including the controversial use of beef tallow in products and the growing interest in DIY beauty among consumers.
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Diversify Social Media
- Diversify social media presence beyond TikTok.
- Explore alternative platforms like Instagram Reels, YouTube Shorts, Snapchat Spotlight, and even Reddit.
Shifting Influencer Landscape
- Influencer marketing is shifting, with brands allocating resources to customers.
- Authenticity and relatability are crucial for influencers, especially as some receive lavish gifts while others don't.
The Tarte Gifting Drama
- Tarte gave different gifts, some Hermes bracelets, others necklaces, sparking controversy.
- This highlights the challenge of balancing authenticity with the perks of influencer life.