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25min chapter
The Glossy Beauty Podcast's 2025 industry predictions
The Glossy Beauty Podcast
Navigating the Future of Social Media Marketing
This chapter examines the evolving dynamics of social media, with a particular emphasis on TikTok's influence on brand strategies and marketing tactics. The discussion includes the potential impacts of a TikTok ban and the adaptability of brands as they explore alternative platforms, along with the authenticity challenges faced by influencers amidst changing consumer preferences. Additionally, it addresses trends in the fragrance industry, including the rise of unisex scents and the innovative blending of fragrances with body care products, reflecting shifting consumer behaviors.
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