Emily Jensen, Senior Reporter at Glossy, shares insights on emerging beauty trends for 2025. She discusses the potential impact of a TikTok ban on marketing strategies and the evolving authenticity issues in influencer culture. The conversation also dives into the rising fragrance market, the fusion of beauty and sports partnerships, and the implications of GLP-1 drugs on skincare. Additionally, Jensen highlights changing beauty standards, including the controversial use of beef tallow in products and the growing interest in DIY beauty among consumers.