The GaryVee Audio Experience How to Know if You’re Directing Attention Strategically | Las Vegas Imagine Keynote
Jun 29, 2019
The keynote in Las Vegas dives into harnessing attention in both B2B and B2C markets. Discover the promising future of LinkedIn and the critical role of effective communication. Hear about the urgency of innovative marketing strategies and the transformation of digital engagement. The discussion navigates the balance between short-term gains and long-term growth. Plus, insights on the impact of AI, nostalgia in branding, and the necessity of mastering modern communication methods make for a thought-provoking listen.
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Episode notes
LinkedIn for B2B
- B2B companies should actively leverage LinkedIn for organic reach.
- Create valuable content and act like a media company, not an advertiser.
Organic Reach is Temporary
- High organic reach on platforms is temporary due to the dynamics of supply and demand.
- Increased activity leads to ad penetration, higher prices, and eventual market saturation.
Content is King
- Focus on creating contextual creative content for your target audience.
- Shift from sales-driven approaches to valuable content that resonates with decision-makers.