How to Know if You’re Directing Attention Strategically | Las Vegas Imagine Keynote
The GaryVee Audio Experience
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Navigating Attention in Digital Marketing
This chapter delves into the significance of directing attention effectively in communication and media, particularly on platforms like LinkedIn. The speaker stresses the need for marketers to shift from traditional methods to a content-driven approach that creates genuine value for consumers. It also discusses the challenges of tracking ROI and the risks of relying on single media platforms for business visibility while emphasizing the importance of storytelling and audience engagement.
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