How to Know if You’re Directing Attention Strategically | Las Vegas Imagine Keynote
The GaryVee Audio Experience
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Navigating Digital Marketing Evolution
This chapter reflects on the speakers' extensive careers in consumer business and digital marketing, highlighting the transformative power of strategies like email marketing and Google AdWords. They share personal stories of their family's business growth through innovative digital approaches while emphasizing the importance of strategic content over traditional advertising. The discussion also touches on the evolving role of platforms like LinkedIn for B2B communications and the need for marketers to foster meaningful engagement in a competitive landscape.
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Transcript
