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S5 E4: Listener Mailbag: Nik and Moiz Answer Your Top DTC Questions

45 snips
Aug 30, 2023
The podcast covers topics such as the effectiveness of Pinterest ads, the changing D2C landscape, the impact of AI in advertising, metrics tracked for brands, boost in conversion rates from TV ads, and managing headcount and post-purchase upsells in e-commerce businesses.
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ADVICE

Daily Metrics for E-Commerce

  • Track revenue, orders, ad spend, and conversion metrics daily to understand business health.
  • Use a custom live dashboard for quick insights into ad creative performance and customer behavior.
ADVICE

Leverage Pinterest Ads Effectively

  • If spending over $20,000 daily on Facebook ads, incorporate Pinterest ads for at least 10% incremental revenue.
  • Pinterest performs well for female-oriented products and certain niches.
ADVICE

First Hire in Solo Building

  • Hire a growth person or a product and operations person depending on what you lack when building solo.
  • Focus on improving customer acquisition or product efficiency to gain momentum.
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