S5 E4: Listener Mailbag: Nik and Moiz Answer Your Top DTC Questions
Aug 30, 2023
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The podcast covers topics such as the effectiveness of Pinterest ads, the changing D2C landscape, the impact of AI in advertising, metrics tracked for brands, boost in conversion rates from TV ads, and managing headcount and post-purchase upsells in e-commerce businesses.
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Quick takeaways
Prioritize offer, ads, and landing page when bootstrapping a brand with limited resources.
Invest time and effort into gathering reviews and social proof to build trust and attract customers.
Deep dives
Focus on the Offer, Ads, and Landing Page
When bootstrapping a new brand with limited time and resources, it's crucial to prioritize the offer, ads, and landing page. Positioning the offer and making it enticing for customers is key, as well as creating effective ads to capture attention. The landing page should provide enough information and have an easy checkout process.
Invest in Reviews and Social Proof
Gathering reviews and social proof is essential for building trust and attracting customers. Tools like NoCommerce can help collect customer surveys post-purchase and gather reviews. Reviews can significantly impact the success of a brand, so investing time and effort into acquiring them is crucial.
Utilize Microsoft Clarity for User Insights
Microsoft Clarity is a valuable tool for analyzing user behavior on your website. It provides heatmaps, scroll depth maps, and user recordings to help understand how visitors interact with your site. By analyzing these insights, you can make informed decisions on optimizing your website's design and user experience.
Avoid Distractions and Focus on Scalable Approaches
When starting a brand, it's easy to get caught up in non-scalable activities like partnerships or PR. Instead, focus on what works and can be scaled, such as optimizing your offer, ads, and landing page, gathering reviews, and gathering user insights. These approaches will have a higher impact on your brand's growth.
Nik and Moiz are fielding all of your top listener questions from their Slack chat. Tune in to find out answers to all of your burning DTC questions.
Do you need to worry about AI’s impact yet? What should your first hire be? What percentage of revenue should you target from upsells and cross-sells? And why is Moiz all in on Pinterest ads? Because seriously…. he might be the only person left on Pinterest at this point.
Plus, what are the three tools you absolutely must have if you’re limited on time and resources bootstrapping your brand? And don’t forget to join their Slack group if you’ve got questions you want to see answered!
Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.
Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
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