Limited Supply

S5 E4: Listener Mailbag: Nik and Moiz Answer Your Top DTC Questions

Aug 30, 2023

The podcast covers topics such as the effectiveness of Pinterest ads, the changing D2C landscape, the impact of AI in advertising, metrics tracked for brands, boost in conversion rates from TV ads, and managing headcount and post-purchase upsells in e-commerce businesses.

41:41

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Podcast summary created with Snipd AI

Quick takeaways

Prioritize offer, ads, and landing page when bootstrapping a brand with limited resources.

Invest time and effort into gathering reviews and social proof to build trust and attract customers.

Deep dives

Focus on the Offer, Ads, and Landing Page

When bootstrapping a new brand with limited time and resources, it's crucial to prioritize the offer, ads, and landing page. Positioning the offer and making it enticing for customers is key, as well as creating effective ads to capture attention. The landing page should provide enough information and have an easy checkout process.

How to Start a New Brand

03:16

How to Optimize Post Purchase Upsells for Higher Conversion Rates

00:59

How to Use Facebook Ads on a Daily Basis

01:00

Introduction

2min

The Shifting Landscape of D2C: Pricing, Competition, and Funding

4min

Exploring the Impact of AI in Advertising

2min

Metrics Tracked for Sharma Brands and Clients

13min

Boost in Conversion Rates from TV Ads and Headcount Allocation for Business Scale-Up

2min

Managing Headcount and Post-Purchase Upsells

18min

You have DTC questions, they have answers.

Nik and Moiz are fielding all of your top listener questions from their Slack chat. Tune in to find out answers to all of your burning DTC questions.

Do you need to worry about AI’s impact yet? What should your first hire be? What percentage of revenue should you target from upsells and cross-sells? And why is Moiz all in on Pinterest ads? Because seriously…. he might be the only person left on Pinterest at this point.

Plus, what are the three tools you absolutely must have if you’re limited on time and resources bootstrapping your brand? And don’t forget to join their Slack group if you’ve got questions you want to see answered!

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.

Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

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Limited Supply

S5 E4: Listener Mailbag: Nik and Moiz Answer Your Top DTC Questions

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Focus on the Offer, Ads, and Landing Page

Invest in Reviews and Social Proof

Utilize Microsoft Clarity for User Insights

Avoid Distractions and Focus on Scalable Approaches

How to Start a New Brand

How to Optimize Post Purchase Upsells for Higher Conversion Rates

How to Use Facebook Ads on a Daily Basis

Remember Everything You Learn from Podcasts