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S5 E4: Listener Mailbag: Nik and Moiz Answer Your Top DTC Questions

Limited Supply

CHAPTER

Boost in Conversion Rates from TV Ads and Headcount Allocation for Business Scale-Up

This chapter discusses the benefits of running TV ads on Black Friday Cyber Monday, with examples of brands seeing a significant boost in conversion rates and sales, including Fabletics. They also address the allocation of revenue for headcount ads during a business scale-up.

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