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S5 E4: Listener Mailbag: Nik and Moiz Answer Your Top DTC Questions

Limited Supply

CHAPTER

Managing Headcount and Post-Purchase Upsells

This chapter discusses the recommended percentage of revenue to be spent on headcount in an e-commerce business and the strategy behind post-purchase upsells. It emphasizes the importance of managing a marketing department, optimizing the opt-in rate, and pricing decisions. It also explores the concept of upsells and cross-sells with the brands they work with.

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