Marketing Against The Grain A16z Growth Expert On ChatGPT Ads, Impact of Ai On SEO & More
17 snips
Jul 18, 2024 
Andrew Chen, a General Partner at Andreessen Horowitz and former growth leader at Uber, shares insights on AI's transformative role in marketing. He discusses how AI is reshaping consumer engagement and SEO strategies. The conversation highlights the decline in click-through rates and the rise of niche app businesses. Chen emphasizes the need for marketers to adapt creatively in this AI-driven landscape, leveraging new tools to enhance productivity and innovation while embracing diverse content formats like video to stay relevant.
AI Snips
Chapters
Transcript
Episode notes
Exploring AI in Marketing
- Explore AI's transformative impact on marketing channels, consumer engagement, and startup strategies.
- Consider how AI is changing search results, video production, and the rise of niche app businesses.
Andrew Chen's Blog
- Andrew Chen started an anonymous blog in 2007 to connect with friends after moving to the Bay Area.
- The blog evolved into a valuable resource on user growth and marketing, attracting attention from figures like Mark Andreessen.
Marketer's Dilemma
- Marketers face a choice between cutting-edge channels with smaller reach and broad channels with increased competition.
- AI intensifies this dynamic, impacting consumer engagement and potentially making some channels obsolete.