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Marketing Against The Grain
A16z Growth Expert On ChatGPT Ads, Impact of Ai On SEO & More
Jul 18, 2024
Marketing expert Andrew Chen from Andreessen Horowitz discusses the transformative impact of AI on marketing, including changes in search results, video production, and niche app businesses. The podcast explores AI's influence on SEO, marketing workflows, creativity, content creation, and the rise of niche SaaS companies in the ever-evolving marketing landscape.
47:28
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Quick takeaways
- AI is changing search results and video production in marketing.
- Personalization in content creation and AI-powered solutions enhance marketing experiences.
Deep dives
The Evolution of Marketing Channels and the Influence of AI on Market Saturation
The discussion examines the evolution of marketing channels from web 1.0 to the present, highlighting the diminishing returns in click-through rates over time. It emphasizes the perpetual competition among marketers to innovate and select between established but oversaturated channels and newer, more novel platforms. AI's role in replicating successful marketing tactics and potentially accelerating market saturation is underscored, raising questions about the future dynamic of these channels and the need for marketers to adapt to emerging technologies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode