A16z Growth Expert On ChatGPT Ads, Impact of Ai On SEO & More
Marketing Against The Grain
The Evolution of Click-Through Rates and AI in Marketing
This chapter examines the significant decline in click-through rates in digital marketing from the early days of banner ads to the present. It investigates how advancements in AI are transforming marketing strategies, particularly in SEO and video production, while highlighting the competitive landscape between established companies and innovative newcomers. The discussion also touches on the evolving nature of media consumption and the need for adaptation to personalized marketing in an increasingly AI-driven world.
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