Adapting Marketing Strategies in the Age of AI and LLMs

Ep. 244

"Is AI really the future of marketing?" 

Kipp, Kieran, and guest Andrew Chen (Andreessen Horowitz) dive into the transformative impact of AI on marketing channels, consumer engagement, and startup strategies. Learn more on how AI is changing search results and video production, the rise of niche app businesses, and marketing tricks for the AI-powered era.

Mentions

• Andrew Chen https://andrewchen.com/
• Andreessen Horowitz https://a16z.com/
• SaaS https://en.wikipedia.org/wiki/Software_as_a_service

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.