Car Dealership Guy Podcast Terrell on QB to GM, Daly/Chodor on NADA, Scott on Content Creation | Daily Dealer Live
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Nov 19, 2025 Zach Terrell, General Manager at Ziegler Auto Group and former D1 quarterback, shares insights on leadership and team building in dealerships. He compares sports tactics to auto retail, emphasizing accountability and camaraderie. Gray Scott, former VP of Marketing at Ultimate Toys, discusses harnessing generative AI for content creation and emotional storytelling in dealer marketing. They explore AI's role in transforming operations and enhancing customer experience, alongside proactive tactics for preventing service defection and improving engagement.
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From 1–11 To 13–0
- Zach described leading Western Michigan from 1–11 to an unbeaten 13–0 season as a formative experience.
- He uses that turnaround to illustrate how elite processes and culture drive results in dealerships.
Make Vision Tangible Daily
- Set a clear, shared vision so every team member knows the target.
- Pair that vision with visible caring, consistent messaging, and accountability to execute it.
People, Accountability, Walk The Lot
- Prioritize people first: hire, develop, and align directors who know expectations and strengths.
- Walk the campus daily to gather feedback and cut problems off before they fester.
