Zach Terrell

General Manager at Ziegler Auto Group with a background as a D1 collegiate quarterback; discussed leadership, team building, operations, and use of AI in dealership workflows.

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Nov 19, 2025 • 1h 1min

Terrell on QB to GM, Daly/Chodor on NADA, Scott on Content Creation | Daily Dealer Live

Zach Terrell, General Manager at Ziegler Auto Group and former D1 quarterback, shares insights on leadership and team building in dealerships. He compares sports tactics to auto retail, emphasizing accountability and camaraderie. Gray Scott, former VP of Marketing at Ultimate Toys, discusses harnessing generative AI for content creation and emotional storytelling in dealer marketing. They explore AI's role in transforming operations and enhancing customer experience, alongside proactive tactics for preventing service defection and improving engagement.

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